Grow Facebook

If you are struggling to grow your audience via Facebook perhaps you might like to take a look at a FACEBOOK Advert Campaign?
Facebook ads are the little images displayed on the side of the website; they are usually informing you of a product or service while browsing your friend’s profiles. Many people think of them as online versions of billboards with the added business benefit of a website link. They allow a business to inform and persuade their potential customers and then allow them to simply click on the ad to visit the company’s website.
Why use ads on Facebook instead of other sites?
Facebook has already become the largest social network and is likely to soon become the most visited website on the planet, surpassing even Google. Despite so many different types of people visiting the website, its creators have created an easy to use system. A person with a wealth of online advert knowledge will be able to utilise the platform and drive considerable amounts of traffic.
Once you decide to go for it there are just 4 main stages you’ll go through and those are:
• Identifying your goals and what you want to achieve with your advert.
• Defining who you want to reach with your advert.
• Creating your ad and setting your budget.
• Understanding Facebook’s advert policies and their approval process.
You can monitor how well your ads are performing and edit them if necessary too.
For more help and information please do not hesitate to contact Wayne Collier at www.waynecolliersocialmedia.info

Acceptable or just Rude.

Wayne Collier the Social Media expert from Maldon, Essex said. If уου haven’t already noticed… thіѕ social media “trend” іѕ nο longer a trend аnd hаѕ become thе norm. Aѕ аn Social Media Manager іt іѕ mу job tο stay οn top οf whаt іѕ happening οn all the social media platforms along with blogs.

I am alway’s on mу social media platforms ready tο share information аnd engage wіth those whο are interested 24/7 365 days of the year… and guess whаt I have found… thе social media marketers аnd managers of this world wеrе nοt thе οnlу ones online throughout Christmas, Bank holidays and weekends.

I hаνе a personal Facebook page along with a twitter acount, mοѕt οf whісh аrе јυѕt friends wіth nο business need tο market οn social media platforms… аnd during thе holidaysand weekends thеу wеrе talking; really thеу wеrе talking even more thаn normal. Maybe іt wаѕ bесаυѕе thеу didn’t hаνе tο gο tο work, thеу wеrе relaxing οr enjoying thе Holiday Season. I’m nοt sure bυt I dο know, thеу wеrе sharing whаt thеу wеrе doing, thе events οf thе day, sending holiday photo’s…

Being social οn thе Internet hаѕ become thе norm. OK at times уου still hаνе a few whο refuse tο gеt οn any social networking platforms whο hаνе professed thаt twitter аnd Facebook аrе just fοr kid’s. However more and more people are being drawn tο thеѕе platforms out οf curiosity, thеу want tο see whаt everyone еlѕе іѕ talking аbουt.

Sο wіth аll the above ѕаіd, іѕ tweeting during a family gathering rude οr acceptable? Iѕ bringing уουr laptop, iPad, iPod, οr Tablet tο a family gathering a tеrrіblе thing to do? I ѕау NO.

Be Social, always be connected I say. So what do you think! Please let me know.

Wayne from Wayne Collier Company Ltd making more of your business today.

www.waynecollier.co.uk

www.waynecollierevents.info

www.waynecolliersocialmedia.info

Social Media a few basic rules for Business

Firstly I don’t apologise for writing about “Social Media” and the importance of it to all of us in business. For business along with our private lives things are changing across the world, already in our lives a few new words have entered into our everyday vocabularies: Social Media, Facebook, Twitter, YouTube, 4square, LinkedIn to name but a few.

Social Media has really taken off beyond what anyone could have expected just a few years ago. Both individuals using it for fun and businesses looking to connect with customers are finding that it can bring benefits that would be hard to achieve in the offline world.

But to benefit from Twitter, Facebook, LinkedIn, Foursquare, make sure you follow a few basic rules to help you really feel the full force of what social media can provide:

Be Active: There is little point signing up for a social media account if you only use it once a month and never interact with people. Update information and communicate with key connections on a regular basis to stay visible. Try setting aside half an hour or so per day that is dedicated social media time.

Be Relevant: Have you ever read something and thought “so what?” afterwards? Avoid these messages in your social media material, including Tweets and Facebook status updates. You will not create a buzz for your business if what you say is not relevant to the people you want to connect with.

Make the Right Connections: Do not think that just because you have followed 2000 people you are a Twitter expert. Or because you are connected to 500 people on LinkedIn you are a networking guru. It’s all about making the right connections. What is the point of connecting with someone who has no link to your area of business or affiliation with your audience? It makes much more sense to target relevant people you know are interested in your services.

So if you struggle to know what to tweet, comment or mention or are unsure of how to connect with the right people, contact  Wayne Collier and Co who can either manage your campaigns for you, or train you how to do so yourself. Please remember it’s all about making the right connections. It’s not how many people you connect with, but who you connect with that’s important in the world of Social Media.

Wayne Collier and Co making Social Media work for your business.

Contact us today on 0844 2412240 or 07811111786 (best option) and I’ll be happy to help and advise you and your business.

Wayne

WayneCollier Company Limited

Maldon, Essex.

Share and share!

Share and share! I am a seasoned professional, which means I am “OLD” so when I started out in business some 35 years ago the challenge was to get our/your product “Known” within your market place, this was a costly exercise.

Advertising and Marketing required very large budgets whoever had the most money would win, with TV at the top of the tree.

Now with all the 21^st century opportunities and the implementation of Social Media it has revolutionised the work environment and the way we work. A few years ago the concept of walking around and doing business from a laptop or even a mobile phone would have be thought of as science fiction or even from a James Bond film.

With all these changes Social Media has become the cornerstone for companies to really interact in a different way with its audience. Your website has become more than just a business card on line it’s your shop window to show what you do.

Social Media platforms like Facebook, Twitter and LinkedIn along with others have got power. Just think how social media played a role in the deposing of some Middle Eastern dictators and then you can start to estimate what it could do for your business.

Be Social, Be Seen is my message.

Many business people still do greatly misunderstand Social Media don’t become one of them, Look at it  as an organiser, ensuring all the right people are at the party, interacting with everyone so that there is no lack of  conversation.

Wayne.

www.waynecollier.co.uk

Slow takeover

Slow takeover or not! Increasingly I have been noticing that in most national media campaigns and on TV adverts things are just saying we can be followed on Twitter or viewed on Face book etc.

So is Facebook slowly but surely behind the scenes taking over and replacing company domain names.

Advertisers want us to interact with their product or brand and so many corporate websites are boring, people can’t remember web addresses but they can remember a product name or a company name.

With half the UK’s population now having a Facebook page, that they can access from computers anywhere or a mobile phone, it’s become a way of life. Quicker than picking up the yellow pages to find a business just type the name or product name in the search bar it’s so easy.

Facebook pages are so much more user friendly to use than a directory or a corporate website also you are encouraged to join the community and interact with the brand in a personal way, along with the fact that you will probably get a direct response.

Please do comment on this, Let me know what you think as I don’t think it will take over domain names and replace web pages, but I do think it will work alongside as another valuable tool to market your business from.

Wayne,

www.waynecollier.co.uk

or Facebook / Waynecollier or/ Waynecollier Company Limited

Networking!

Networking! What, When, Why and How. Ok up until November 2010 my past experiences of any networking group had been poor, some of that because I personally could not be asked to attend, I was just dragged along as a guest to make the numbers up and see if I was mad enough to join up. The other point was that all anyone wanted to do was to try to sell their business and themselves to you, and then tell you what they had done for other members in the room. Knowing that the service that you were offering did not suit the needs of anyone in the room made it difficult to see the point of attending.

My attitude maybe a bit old fashioned but if someone wants to sell something to me, pick the phone up ask the question, am I interested in ( x ) if yes then maybe we could arrange for them to come and see me, job done.  In my world people buy from people and it’s not what you know it’s who you know.

However I had been told that over the past 5 or 6 years networking meetings had changed but because of the bad experiences in the past I have certainly kept away. Then in November last year I met up with a Stella from AboutMyArea an on-line information website based in Maldon who somehow persuaded me to attend a local networking group in Witham one of the reasons for going was because Stella was going to start the Maldon Business Networking group in Maldon based around the Witham setup little did I know at the time that my thoughts on networking would change.

She said it was free to attend, informal no stand up speeches and no one asking directly for work and the coffee was quite good as well, since that day I have now managed to attend a few different types of networking meetings which I have enjoyed. The events that I have attended have all been different, local networking events, council events, FSBessex event and by kind invertatation from Emma at Spectrum Merchandising  to join in at a 4N group breakfast meeting at Maldon golf club.

In mid March I will be attending as a guest a BNI meeting which I have been told will be very different from the bad experiences of the past, but we will see.

An overview of what I have learnt so far in a short time from my local networking experience. I have met some very nice and interesting people from completely different business back grounds, it has generally been very relaxed and social. I have enjoyed listening to other people talk about their industry the good and also some of bad parts without them trying to sell themselves or pushing their business services on to me.

I must say a very big thank you to the persistence of Stella in getting me to join in. If you have never been to a networking meeting, I would urge you to try one out.

To be continued!

Wayne

www.waynecollier.co.uk

www.aboutmyarea.co.uk/cm9

www.spectrum-merchandising.com

www.maldonbiz.net

Vanishing

Vanishing act!

How visible is your business brand!

Do you stand out from the crowd!

How do people remember you,  what makes you stand out from the crowd, when was the last time you stood back and thought about this in your business.

When was the last time you had a good hard look at your competition, take note of what they are doing and then take the required action to ensure that you have all the cards stacked in your favour to succeed?

These 4 small points below are so vital to learn and understand, once in place your business can push ahead and stay ahead.

1. What is your business’s unique selling point or points?

2. Why are you different to the competition?

3. What are you doing to stay ahead?

The forth one is the one that everyone knows, but in today’s society we are starting to lose control off so please ensure that you don’t let it happen to you.

People buy from people however with trading markets changing because of the internet it’s now more important than ever to have a social media presence. Your staff can’t always engage with your customers directly but with the help of Social media you can start to establish credibility, likeability and trust even before they have had any contact with you or your staff.

In today’s market you need all the Social Media help you can for your business, Twitter, Facebook, Linkedin, YouTube, Blog and of course your up to date website.

If you need a hand to stay ahead call Wayne as he will have the answers and solutions under his hat for you. He may even wave his magic wand for you.

Wayne.

www.waynecollier.co.uk